Deri Jones says, “Is this latest development from the internet giant a help or hindrance to brands that sell online?

What is the Google ‘Buy’ button?

First mentioned on Econsultancy in May, on clicking a Google AD containing the proposed ‘Buy’ button, consumers will be taken to a Google-hosted shopping page where they will complete the entire purchase without ever actually visiting the retailer’s own website.

It has parallels to an Amazon marketplace sale in that Google pages are the only thing the buyer will see as money changes hands via Google Wallet“.

Google’s ‘buy’ button: unexpected risks and rewards for retailers

‘Econsultancy’ Blog

Sharing is caring