‘Pinterest’s Tim Kendall Talks Monetization And Commerce’ – TechCrunch
Matthew Lynley says, “Tim Kendall’s new job is to make sure Pinterest’s partners are finding new ways to make money off one of the most engaging platforms on the Internet. He’s been plenty busy since he got started, including launching Buyable Pins. We sat down with him to find out a little bit more about the company’s commerce plans.
“It is tempting to draw a buy button on a product and say you’ve enabled commerce,” Kendall said. “In our case we feel like we’ve built the full end-to-end capability. We now offer 2.5 million products that are buyable.”
Kendall said, with the buy button, the company has essentially captured all parts of the marketing funnel — from awareness and intent all the way to the purchase“.
Comments are closed.
