‘How To Use Video To Enhance Your Email Marketing Campaigns’ – ‘Marketing Land’ Article
Michael Litt says, “Love it or hate it, email is at the heart of many business relationships, and it is one of the main tools marketers use to develop and nurture relationships with prospective customers. Unfortunately, our inboxes are inundated with messages. It’s hard enough to get a response from someone expecting your email, let alone from someone who knows you’re trying to sell them something.
Our inboxes aren’t that different from our social media feeds in that respect. They’re full of updates we don’t care about (and sometimes even from people we don’t care about). Think about what it takes to stand out in someone’s Facebook feed when you’re competing with cute babies and puppies. That’s a challenge social media marketers are all too keenly aware of“.
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