‘Is user experience important for a higher Google ranking?’ – ‘Econsultancy’ Blog
Marcus Tober says, “You would expect Google to reward web pages that provide a better user experience with a ranking advantage. So which parts of user experience are most important?
In Searchmetrics’ annual study of the characteristics of pages with a high Google ranking and the key factors that correlate with (or are more likely to appear on) these pages, we found that relevant, quality and easy to understand content is now more important than ever.
That is no surprise, and continues a long-term trend. However we also found evidence that factors that enhance the user experience are also playing a role.
These factors are primarily aspects of design and usability and fit somewhere between technical considerations and the content itself“.
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