‘Citation inconsistency and its impact on local SEO’ – ‘Econsultancy’ Blog
Farooq Bhatti says, “In the local search sphere, one of the most important aspects of an establishment is its unique identifier, commonly known as NAP, which stands for Name, Address and Phone.
A citation is simply an online mention of your business NAP.
When search engines see consistent NAP citations across your website, review sites, social media profiles, and directory listings, then this acts as a positive ranking factor. However, if search engines find inconsistencies in the citations, in the interest of caution and their own reputation, they promote businesses with accurate and consistent NAPs over yours.
Based on Moz’s Local SEO Ranking Factors, a body of research conducted annually by David Mihm, the Director of Local Search at Moz, NAP inconsistencies have been identified as the third highest negative factor affecting local rankings“.
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