‘Is Podcasting Replacing Written Content Marketing?’ – ‘Copyblogger’ Blog
Pamela Wilson says, “That is the question.
It’s the question I’m asked as soon as someone discovers that I manage the editorial team for Copyblogger.
You see back in March, there was a sudden influx of audio content here on the pages of Copyblogger. We launched our podcast network — Rainmaker.FM — and (of course) wanted to share the new content we were creating with all of you.
But we may have confused you, too. Based on the questions I get, we’ve certainly confused at least some of you.
I’m here today to set the record straight. I want to let you know what we really think about podcasting, and how it relates to written content, and where we see content marketing going in the future“.
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