‘PPC ads: should you bid on a competitor’s name?’ – ‘Econsultancy’ Blog
Chris Sheen says, “Picture the scene. You type your company’s name into Google and the top two results are competitors who have taken ads out in your name.
What would you do next?
This is exactly the scenario I was faced with recently and I was pretty shocked.
I mean yes, we all had a good chuckle when Samsung took out its cheeky ‘Awkward You Obviously Mean’ ads on ‘iPhone 6’ a little while back (in fact, I remember forwarding it round the office, and I love Apple!). But that was different. They are the really big boys! We’re in a ‘relatively’ niche B2B market and it just didn’t feel right“.
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