‘Succeeding In Mobile Advertising: The Journey Begins’ – ‘Marketing Land’ Article
Rob Rasco says, “Our industry is on a journey. Digital media is growing up, and as mobile becomes the predominant way people consume content, marketers are learning the best ways to incorporate it into a broader offering.
Mobile’s ascent to market dominance has been one of our industry’s fastest shifts to date. According to eMarketer’s research, published in Direct Response Tactics Take Majority of US Marketers: “In 2014, mobile advertising spend versus desktop reached an all-time high of 41 percent of all US digital advertising spend.”
ComScore’s 2015 US Digital Future in Focus study found that “approximately 31 percent of all traffic to the top 10 digital properties was mobile-only visitation.”
These numbers continue to tell the story of how mobile is making the digital media pie larger as American users engage online on more occasions each day“.
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