Kevin Lee says, “People with a marketing automation backgrounds are traditionally difficult to hire, which makes that skillset that much more important for young marketers to acquire.

I’ve read a number of career-oriented studies, from a variety of sources ranging from Venture Beat to LinkedIn, that point to a sustainable upward trend in the need for technical marketing skillsets. In LinkedIn’s 2014 survey of skills that were most instrumental in landing a new job, marketing campaign management came in at number 12 and a number of ancillary mar-tech skills – business intelligence, digital marketing – also ranked on the list. Healthy growth in marketing hiring, particularly for marketers with technical skills, should continue to grow at a very healthy pace for many years to come.

This trend should come as no surprise to any marketing manager looking to hire good people who know how to operate a marketing automation platform“.

How Important Is the Automation Skillset to Young Marketers?

ClickZ Blog

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