Alesia Hsiao says, “Instagram is one of the leading social media platforms for image-based content. We know that. However, what people don’t always think about is whether it can be used as a viable advertising platform.

Engagement rates are high, as Forrester states that the 4.21 percent engagement rate makes Instagram the king of social media. That’s incredible, and this reason, along with others, makes this an advertising platform you have to begin considering.

How Does Advertising Work on Instagram?

Instagram advertising is simple to spot. At the top of each sponsored image, it will have the word ‘Sponsored’. It’s clearly visible and these ads are targeted based on your interests. In many ways, it works in exactly the same way as Facebook“.

Picture Perfect Advertising: Is Advertising on Instagram Worth It?

Business.com

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