‘How to Create Content Both CMOs and Audiences Will Love’ – ‘Business.com’ Blog
Brian Hughes says, “Do your clients secretly hate the content you produce for their brands? Or worse, do you secretly hate the content you’re producing for your own brand?
According to a recent survey from Chief Marketing Officer Council and Content ROI Center, only 12 percent of marketers are satisfied with their branded content.
The survey of 200 marketing leaders across the United States asserted that somewhat surprisingly, even though content marketing is hot, marketers continue to struggle with creating customized, authoritative and engaging content.
Worse, while 90 percent report having a content strategy, only two percent are actually satisfied with their strategy. The biggest problem: a lack of alignment between strategies and audience needs“.
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