‘5 Great Ways to Engage Your Employees With Content Marketing’ – ClickZ Blog
Russ Fradin says, “Use these five tactics to get your employees engaged with your brand. They include letting employees share company content and asking them to contribute their feedback and critiques.
It’s no secret to marketers that content is the key to driving results. Regardless if you’re seeking traffic, clicks, leads, conversations, downloads, or sales, in most cases the answer will reside in some form of content. That being said, a great piece of content alone won’t get you across the finish line. You will need strategies for distribution, nurturing, and tracking to ensure your prospects don’t drop off along the funnel, and remain engaged enough to keep you top of mind.
One effective strategy is to incorporate your employees alongside your content marketing strategy. Employees are typically an untapped resource when it comes to content creation and distribution“.
5 Great Ways to Engage Your Employees With Content Marketing
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