Angie Pascale says, “Marketers preparing for the upcoming holiday shopping season can use these strategies for social media to effectively increase sales, drive traffic, and spread brand awareness.

It’s never too early to build your strategy and start planning for the increased interest, activity, and sales online. As most people prepare for relaxing beach vacations and sunny park picnics, e-commerce brands spend summertime preparing for the online holiday shopping season that occurs in November and December.

Leveraging social media channels leading up to and during the holidays can help to boost awareness, drive traffic, and increase sales. Here are eight tips for preparing your site and social media networks.

1. Make Social Sharing Easy

Make it simple and easy for users to share products via well-placed and optimized social sharing buttons. That way, when users add products to a wish list, they can quickly share to social networks, and tag their friends or family members for gift ideas“.

8 Social Media Tips to Prep for 2015 Holiday Shopping Season

ClickZ Blog

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