‘3 Overlooked Holiday Planning Must-Haves’ – ClickZ Blog
Jim Davidson says, “Marketers can boost holiday shopping sales with campaigns that resonate with consumers if these three e-commerce essentials are incorporated into their marketing strategy.
Beach breezes and backyard barbeques may mean summer is in full swing for most people. For e-commerce marketers, these events signal that it’s time to start planning for the busy holiday season.
The pressure to build a holiday plan that will deliver record-breaking revenue can be stressful. A solid holiday plan needs to be detailed and comprehensive, yet flexible enough to accommodate unexpected shifts in consumer behavior and counteract underwhelming sales.
The need to focus on the details and prepare for every potential outcome will cause many marketers to unintentionally overlook key pieces of their e-commerce puzzle that significantly affect shopper engagement and may mean the difference in getting the sale or losing the order to a competitor“.
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