‘Amazon’s Dash Buttons: Smarter Than They Seem’ – Forrester
Suchitra Mulpuru says, “In late March, Amazon cracked up the Twittosphere with an announcement that it would release a Dash button (not to be confused with the Amazon Dash device which is a wand for your kitchen). It is a button that you put in your home (like your laundry room) and program to order a single packaged good (say a specific SKU of Tide detergent). You press the button and that item gets ordered through your Amazon Prime account. On September 2, Amazon made the buttons available to the general public for $5 each.
My esteemed colleague James McQuivey just published a piece calling the Dash Buttons the Best Bad Idea of 2015 in which he outlines the reasons why this device, while widely mocked, is actually a super interesting idea whose most fascinating applications won’t even be with Amazon“.
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