‘Convince Your Customers to Eat the Spinach: Using the conversion heuristic in daily life’ – ‘MarketingExperiments’ Blog
John Durrett says, ”
Learning the conversion heuristic (C = 4m + 3v + 2(i-f) – 2a) is part of almost any MECLABS (MarketingExperiments’ parent company) certification, and eventually becomes something you begin applying to everyday life.
This empirically established cognitive framework brings structure and clarity to analysis of the sales conversion process, and guides and simplifies decisions about the prioritization of optimization energy.
Recently, I personally applied these learnings to the age-old problem every parent faces of getting their children to eat their vegetables. I even took it a step further and applied it to a specific vegetable — spinach“.
Convince Your Customers to Eat the Spinach: Using the conversion heuristic in daily life
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