‘Should Your Marketing Strategy Include PR?′ by Jay Baer
Baer says, “PR! It’s powerful. It’s magical. It’s mandatory. For everyone.
But wait—is it?
No matter what your colleagues or favorite websites tell you, PR isn’t always a must-have—not for every business at every stage. For some very young companies, it can be a waste of money. For others, it can be the move that makes the company happen.
Let’s take a look at how to determine when a PR investment is a smart decision and when it’s premature.
Your PR Checklist
Your company and product have a name, a brand identity, and a target market.You’ve already ironed this out, right? If so, great—time to add PR. But if you haven’t, it’s probably best to focus on branding, marketing strategy, and website development first. It doesn’t have to be pretty and perfect, but you do need to have your story straight and be able to point customers to a place on the Interwebs where they can learn more (and buy!)”.
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