‘What a Dislike button on Facebook could mean for brands’ – ‘Econsultancy’ Blog
Patricio Robles says, “Facebook is by and large a friendly place for brands.
Yes, consumers can and do voice their displeasure on the world’s largest social network, but when it comes to what can be done with the click of a mouse, consumers are limited to ubiquitous Like. But that all could be changing.
In a Q&A session last week, Facebook founder Mark Zuckerberg revealed that his company is working on a way for Facebook users to express different emotions.
People have asked about the ‘dislike’ button for many years. Probably hundreds of people have asked about this, and today is a special day because today is the day that I actually get to say we are working on it, and are very close to shipping a test of it”.
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