Andy Nathan says, “We constantly talk about testing email headlines, email layouts, emails for mobile, and email timing. But, what about looking at what we’re actually sending our subscribers?

Would you read your own emails?

Here are 8 ways to energize your subscribers:

1. Do not talk only about your services.

According to recent research, we humans spend 60% of our time talking about ourselves. The number increases to 80% on social media.

Writing quality emails is about how you can help your subscribers. Use words like “you” and “your” throughout the email. Focus on helping your subscribers learn more about your services so they will understand the benefits. This all starts by not talking about your services from the beginning. Build a relationship first“.

8 Ways to Stop Boring Your Email Subscribers

‘Entrepreneur’ Blog

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