Martin Beck says, “Facebook’s Instant Articles, launched with great fanfare last spring, has yet to make a big splash in the publishing world.

But it looks like that could change soon. Today Facebook said it is giving access to 21 new publishers and will start displaying Instant Articles to more of its users. A reminder of what that means: Facebook says that Instant Articles display up to “10 times faster than standard mobile web articles and feature tilt-to-pan photos, auto-play video, interactive maps, and embedded audio captions that let you explore stories in beautiful new ways.”

Currently, Instant Articles display only on the Facebook iPhone app (and only for 12.5 percent of users of the app). A Facebook spokesperson said today it will start giving access to more iOS users in the coming weeks and that access via Android devices will be coming soon“.

Facebook Is Expanding Instant Articles & Washington Post Will Publish All Its Stories There

Marketing Land

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