‘Facebook’s Instant Articles are finally rolling out big time’ – ‘Mashable’

Jason Abbruzzese says, “Facebook is finally rolling out its glamorously packaged version of journalism, Instant Articles, to a wide audience, meaning many readers that used to click on stories and go to media websites will instead consume stories within the social network.

After an initial run in May 2015 with just a few media outlets, Facebook now has more than a dozen publications on Instant Articles. The new feature only appears on Facebook’s mobile apps.

That will mean a decline in traffic that used to flow steadily from Facebook, but also the chance at reaching even more people if the company’s News Feed puts Instant Articles in front of an even larger audience. Facebook is also working with comScore to quantify the people that read Instant Articles and credit that traffic to the publisher.

Facebook announced the expansion of the program on Tuesday in a blog post“.

Facebook’s Instant Articles are finally rolling out big time