‘The Missing Ingredient of Modern Marketing’ – ‘Entrepreneur’ Blog
Ekaterina Walter says, “You’ve heard this before: Your brand is the sum of customers’ complete experiences with you across all touch points.
Your brand isn’t your company. It isn’t your marketing message. It isn’t even your product. It is an experience — a holistic experience a customer has with your product, your content and your employees. It is the reason to choose you over your competitor.
Relationship capital is arguably the most important goal any business has. After all, there is no such thing as a self-made man. We all depend on others in our success. Businesses depend on partners, investors, vendors and employees. But the most important relationship a business has is with its customers“.
Comments are closed.
