‘4 Practical Tips to Win With Evergreen Content’ – Content Marketing Institute
Al Gomez says, “Who doesn’t love new stuff? Whether it’s news, gossip, or the latest fashion trend – we all want a piece of the action. FOMO (fear of missing out), it seems, is very real and not just some strange social media slang. No one likes feeling left out, so we do our best to be in the know on all the new things happening around us.
But do you sometimes get tired of catching up to all the hype?
On the subject of content marketing, for instance, I often find myself reading and enjoying the more comprehensive older posts more than I do the new, rehashed ones from syndicate sites. It’s not that I don’t find the new ideas awesome – it’s usually because older (or evergreen posts) tend to have a better grasp of the topics I care to know about“.
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