‘Build your mobile list for increased engagement’ – ‘Experian Marketing Forward’ Blog
Katie Oakes says, “Building a mobile strategy should be at the top of your marketing to-do list, if it isn’t already. Data from our Q2 2015 Email Benchmark report revealed that for one brand, mobile messaging yielded 10 times the transaction rate and 3 times the revenue per message compared to traditional email messages.
This high rate of engagement may rely on the personal nature of mobile devices. Customers who are willing to carry brands in their pocket are likely to have a positive relationship with the brand. Therefore, the first step in taking advantage of this revenue opportunity is encouraging customers to opt-in“.
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