Ginny Marvin says, “Instagram is helping to drive Facebook’s continued strong growth in ad revenues. Facebook’s ad revenues are expected to reach $16.29 billion this year, an increase of 41.8 percent this year compared to 2014, putting its market share among social networks at 64.8 percent, up slightly from 64.4 percent the previous year.

In its most recent estimates, eMarketer expects Instagram to generate $600 million in ad revenue worldwide and account for 5 percent of Facebook’s mobile ad revenues in 2015. In 2016, Instagram’s growth is expected to take off, increasing by 149 percent to $1.48 billion globally“.

Facebook Ad Revenues Expected To Grow 42 Percent in 2015, Twitter Growth Estimates Lowered

Marketing Land

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