‘How the Blog Post Op-Ed is Changing News′ by Jay Baer
Baer says, “Last month, Google announced the creation of its new parent company, Alphabet, which will house the Google we know along with lesser-known experiments like Calico and Google Fiber.
This isn’t news to you, but here’s what makes it interesting: If you were to search LinkedIn for “Google Alphabet”, you’d find a collection of articles written by CEOs, Presidents, and Ph.Ds. One titled “Google’s Alphabet in 2050 from A to Z” aims to predict future Google holdings. Another titled “Google’s Tragic Alphabet Soup” discusses why this decision will kill Google’s brand value”.
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