‘How to use paid, earned and owned media in your content marketing strategy’ – ‘Econsultancy’ Blog

Rebecca Baines says, “Use this three-pronged promotional approach to support and amplify your content marketing programme. 

Bash out that final full stop, hit upload and breathe a sigh of relief: another slice of fresh content done and dusted.

But the hard work doesn’t stop at the wordsmith. The first phase of a piece of content may be complete, but there are still a fair few hoops to jump through until you can click complete on Basecamp.

What’s the point in producing beautifully crafted content if no-one reads it?

With 172,800 blogs added to the internet every day, there is fierce competition to get your brand’s content read, not to mentioned shared“.

How to use paid, earned and owned media in your content marketing strategy

‘Econsultancy’ Blog