Carly Stec says, “When you break a landing page down to its most basic level, you’re left with a few things: a catchy headline, a form, a few bullet points, and maybe a supporting visual.

These elements are often combined in a similar format, dressed up with the branding of the company, and pushed live with the hope that they’ll be enough to invite engagement. 

What’s missing? Persuasion — a meaningful push that actually makes a visitor want to take action.

If you want to drive better results for your next campaign, you need take your approach to landing page creation a step further. To help you get the conversions you deserve, check out the following principles for attention-driven design from the landing page experts at Unbounce“.

Motion, Consistency, Repetition & More: 23 Design Principles to Boost Conversions

HubSpot

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