‘Announcing the 2015 Local Search Ranking Factors Results’ – MOZ Blog
David Mihm says, “Google’s local search algorithm seems to be maturing
Overall, we’ve seen a continuation of the gradual trend towards Google rewarding quality on all fronts—from citations to links to reviews. And as more companies have implemented the table stakes of site architecture, keyword- and location-relevant title tags, and claiming their Google My Business pages, quality and authority become the differentiators in competitive markets.
The influence of Google+ on local results is on its way out (if it even existed in the first place)
With the removal of links to Google+ pages from Maps and even from the primary SERP, the always-awkward integration between Plus and Local has now been completely severed“.
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