‘How brands can build brilliant customer relationships’ – ‘Econsultancy’ Blog
Jen Tod Gray says, “Gone are the days when a marketer could say that a boosted bottom line was the only end goal.
Today, brands are competing within crowded markets to win consumer affinity and awareness, and to do that in an era of heightened digital communication, it’s necessary to connect.
Consumers have endless choices and only open their wallets for the brands they really love, ones they feel they can relate to, and ones they feel care about them.
With this in mind, it’s important for marketers to start thinking less as big companies and more as friends of their customers.
Formal language is long gone, ads are featuring ‘normal people’ and in-store employees are working with shoppers by name“.
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