‘How consistent should desktop and mobile experiences be?’ – ‘Econsultancy’ Blog
Lynette Saunders says, “Here are seven golden rules that we have identified to help you optimise your content marketing.
Then after you’re done here, you can learn even more about content marketing at our two day Festival of Marketing event in November.
Create what your audience needs (not what you want)
We’re all selfish, especially in our business lives. We want to accomplish our tasks, push projects forward and drive growth.
When we start planning content with sales goals or product features at the centre of the process, we create promotions and product guides. We tell customers what we want them to know without thinking about what it means to them.
If we start with the needs of our customers, their interests and problems, their opportunities and hopes, we create content that helps them as it drives sales, sharing and a deeper ongoing relationship“.
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