‘How to Create a Lead Generation Campaign Using SlideShare’ – HubSpot
Carly Stec says, “When I was tasked with creating my first SlideShare, I remember feeling especially eager to explore a new medium. I’d grown so accustom to writing blog posts that the change of pace was surely just what I needed.
That’s when it hit me: If I needed a change of pace, our audience probably did, too.
“They’re going to love this!” I thought. And they did.
The best part? Years later, they still do.
While there’s no question that SlideShare is a valuable platform for engaging audiences, many marketers still aren’t making the most of it. Sure, views are encouraging, but businesses are fueled by leads, and you should be creating presentations that support this notion“.
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