‘How to Hack the Amplification Process’ – MOZ Blog
MOZ team says, “Last month, Rand made a surprise virtual appearance at Full Stack Marketing, part of the Turing Festival in Edinburgh, Scotland. He presented a special edition Whiteboard Friday to the audience, and the folks at Stipso who hosted the festival were kind enough to let us share it with you, as well.
Amplifying content to the right audiences is tricky business. It’s easy to hope people will find you organically—particularly if you have really great tools to share—but most of the time, it just doesn’t work out that way. In today’s special-edition Whiteboard Friday, Rand takes an in-depth look at how marketers should be finding the right audiences for their content and tools, effectively hacking the amplification process“.
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