Damon Rutherford says, How much do you really know about Google and how it ranks websites?

You may have heard about the value of links to improving your rankings, but have you heard of Google penalties such as Panda and Penguin?

If you have a website for your business it is more important than ever to understand how search engines work so you can improve your online visibility and, just as importantly, avoid being penalised for breaking Google’s webmaster guidelines.

To the uninitiated Google can seem to move in strange and mysterious ways when it comes to ranking websites in search, which is being a little unfair to the search giant“.

Is Google playing fair in search?

‘Econsultancy’ Blog

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