Martin Beck says, “Nearly three months after launching Buyable Pins, Pinterest is still keeping quiet about the product, but early returns from a number of merchants we spoke with are promising. And Pinterest was willing to tell us this week that Buyable Pins are bringing new customers on board.

“One of the things we are hearing is that people are getting a lot of new customers through this channel,” Pinterest’s head of commerce Michael Yamartino told Marketing Land in a telephone interview. “It’s not just people who were already going to buy this or who were already frequent shoppers at a store. So we are really helping businesses reach new customers. In a lot of cases, the data is showing that about 90 percent or more of the buyers are brand-new customers to the merchant.”

Pinterest launched Buyable Pins in June, giving US users the ability to buy stuff directly on Pinterest iOS apps. In the beginning, Pinterest said there were more than 30 million products available for purchase using the blue “Buy it” buttons“.

Pinterest & Retailers Agree: Buyable Pins Are Driving New Customer Acquisition

Marketing Land

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