Katie Hand says, “In today’s world of sales and marketing, strategic efforts no longer operate within two separate departments; not only do they overlap, they depend on each other. With more than 70 percent of the buying cycle completed before reaching sales, sales and marketing is no longer the reality in B2B buying. Say hello to marketing and sales.

Analyzing feedback from our comprehensive study of over 150 marketers, The Integrated Marketing and Sales Machine: 2015 Demand Generation Report contains the marketers’ outlook for the latest in demand generation. The pace of change in digital marketing is extraordinary, and for business marketers, demand generation continues to evolve at a similar pace.

The challenge that marketers face today is how to build your marketing tactics and strategies in order for it to all work together. Integrating KPIs, systems and measurement across brand engagement, lead generation, lead nurturing and client retention is no easy feat“.

The Integrated Marketing & Sales Machine: 2015 Demand Generation Report

Business.com

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