Carly Stec says, “When display advertising first surfaced in the world of marketing, many marketers were left with a bad taste in their mouth. The ads we were being presented with lacked context and value, and as a result, many of us were quick to deem them untrustworthy.

At HubSpot, we held onto this notion for a while. There was just something about paying for an irrelevant banner ad that didn’t sit well with us. But then things started to change …

As technology advanced, we started looking at display advertising — digital advertising in general, really — in a new light. Sure, there are still a ton of horrible, spammy ads floating around, but there are also a lot of effective ones.

So what’s the difference between the good and the bad? Let’s take a look at how display advertising has changed, and how you can make it work for your business if you decide to incorporate it alongside your inbound marketing strategy“.

20 Display Advertising Stats That Demonstrate Digital Advertising’s Evolution

HubSpot

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