‘Ad company hopes to take over Android lock screens in Asia’ – ‘Mashable’
Elaine Ramirez says, “Would you subject yourself to ads showing on your lock screen, in exchange for never paying for data?
PopSlide, from Singapore-based YoYo Holdings, is a mobile ad platform that lets users earn points by reading ads on their smartphone’s lock screen — which can be quite often, given that users in some countries check their phones at least 50 times a day. When they collect enough points, they can redeem those for data or minutes on their phones.
The company claims that a typical user can earn an average of 72 hours’ worth of data — enough to cover a month’s worth of usage, on average“.
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