‘Facebook looks to assert itself as a force for social good’ – ‘Mashable’
Seth Fiegerman says, “Throughout much of its 11-year history, Facebook has been used as a tool to raise awareness and donations in times of crisis, whether it be for the 8.9 magnitude earthquake that rocked Japan in 2011 or for this year’s ebola crisis.
Now, Facebook is looking to play a more active role in those efforts.
Naomi Gleit, a longtime Facebook manager, revealed Sunday that the social network has created a team “dedicated to and committed to social good” during a panel discussion at Mashable’s annual Social Good Summit in New York.
Facebook’s social good team, which numbers in the dozens, is less focused on activism and on-the-ground work than building a new suite of products that tap into the social causes and personal needs of its community. Even those efforts can have a tremendous impact when you consider every feature has the potential to tap into a community of nearly 1.5 billion people“.
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