‘Think ad blockers don’t affect your website? Think again’ – ‘Econsultancy’ Blog
Patricio Robles says, “In June, it was revealed that Safari in iOS9 would support ad blocking. Last week, ad blocking on iOS became a reality.
This week, the iOS ad blocking apocalypse is in full swing and the victims aren’t just companies that rely on digital advertising to generate revenue.
As detailed by Fortune, the most popular iOS ad blocker, Crystal, is currently preventing a number of high-profile ecommerce sites from rendering. Retailers affected include Walmart, Sears, Walgreens and Lululemon.
Last Cyber Monday 78% of mobile shopping took place on iOS devices and according to Chris Mason the CEO of Branding Brand the implications of ad blocking could be significant this holiday shopping season“.
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