Sean Gordon says, “Employees spend nearly one-fourth of their workday, on average, sorting through their email inbox, a study by McKinsey found. Email is the most used form of communication in the workplace, but it’s also easy for the emails you send to be quickly deleted or marked as irrelevant.

Salespeople, particularly those who rely on email as their first point of contact with prospects, need to ensure their emails are relevant, appropriate, and able to cut through the noise of a busy inbox. Needless to say, so do marketers.

Here are my top tips for crafting an email that will encourage opens, generate interest, and warrant a response.

1. Perfect the subject line

A subject line is the gateway into your email. It needs to instantly grab the receiver’s attention to ensure your email doesn’t end up in the dreaded junk folder“.

Three Ways to Make Your Email Stand Out

MarketingProfs

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