Ben Davis says, “As a writer and ‘content person’ I have often been daunted by SEO but known that doing it is important to my survival.

The theory of SEO and learning about its latest developments seem easy enough but it can be scary to think ‘”right, I’m going to do some actual SEO today.”

Well having done what I consider to be the basics for a little while, I thought I’d share them.

Find and compress heavy images

Google’s Mobile-Friendly Test will help you find images that are slowing down page load. Compress the originals in photo editing software (a hack job can be done with a combination of Word and Paint if necessary) and upload back into the CMS“.

A content manager’s practical guide to doing just enough SEO

‘Econsultancy’ Blog

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