‘Pinterest CEO: Our Ads Are More Effective’ – ‘Marketing Land’ Article
Martin Beck says, “Pinterest is different.
Less a social network for people to share with friends, instead “Pinterest is about me, what I want to do. What I’m thinking about doing in the future,” co-founder and CEO Ben Silbermann said during an interview on stage at the IAB Mixx conference in New York this week.
And that difference, Silbermann said, makes Pinterest an especially effective forum for advertising because brands’ products and services are a natural part of that content mix. Ads on Pinterest are relatively new. Promoted Pins, the main ad product, has been around for 14 months and have very low opt-out rates from users, “rates that are well below the industry,” Silbermann said.
The Ad Week New York audience is an important one for the privately held company, which has been aggressively rolling out new advertising products in the last year and working to live up to its $11 billion valuation“.
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