‘Content Marketing Done Right: What Works And What Doesn’t’ – ‘Business.com’ Blog
Jimmy Rodela says, “Just like in most things, there is the “right way” of doing content marketing, and there is the wrong way that will have you spending thousands of dollars, while getting you very little to no results at all.
Of course, we want to make sure that you don’t experience the latter, right?
Allow me to share with you some of the most critical points that you need to consider when using content marketing in order to get it right.
Publish and Pray?
Content marketers that are worth their salt know that creating quality content is just the beginning. Taking the time and allotting resources to market the post with a clear strategy is equally as important.
Thinking along the lines of, “as long as I publish quality content, I’m sure the content will market itself,” is a critical mistake that you should never make“.
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