‘How Ad Blocking Works: Everything You Need to Know’ – HubSpot
Lindsay Kolowich says, “When Apple unveiled its new iPhone and iOS 9 operating system two weeks ago, it dropped a proverbial wet blanket on marketers everywhere: A new feature in the operating system called Content Blockers will now allow iOS 9 users to install ad blocking applications from the App Store. These ad blocking applications will let people easily block advertising, trackers, and other third-party scripts.
The new feature isn’t a total shocker: Apple gave the go-ahead for iOS 9 app developers to build ad blocking extensions for Safari, its default browser app, back in June 2015. And ad blocking applications aren’t a new concept — they’ve actually been available for desktop and Android for a few years now.
So why is everyone freaking out? Because this is the first time Apple is allowing them for itsover 700 million iPhone users. Use of the mobile Safari app represents more than half of all mobile internet usage“.
Comments are closed.
