Dan newman says, “If you’re a small- to midsize-sized business (SMB) and in the business-to-business (B2B) space, you know how messy the digital revolution has been for marketing and sales.

Not long ago, a sale needed some sort of human interaction — even with the web. Now, from fact-finding to brand-relationship building, your customers rely on the Internet to do it all.

How can a small B2B-focused company get back into the discussion in this age of digital selling? Here’s a guide to help your SMB be found, seen and heard online.

Being Found

1. The website: Your digital kingdom.

Most companies know they need to have a website but don’t recognize just how critical it is. Your website is your digital kingdom, a place where you can share your brand story, connect people directly to your company and make that all-important first impression. Make sure you online presence is up to par by having an engaging customer experience, top-notch branding and easy navigation“.

The 10 Essential Tips for B2B Marketing Success in a Digital Economy

‘Entrepreneur’ Blog

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