Martin Beck says, “It’s a buyer’s market for Twitter Buy Now buttons.

Twitter announced a big rollout of its e-commerce effort today, partnering with Bigcommerce, Demandware and Shopify in integrations that will greatly increase the number of merchants who can sell directly within user timelines.

Twitter has been testing its Buy button for more than a year, tinkering with ways to entice people to make purchases directly from tweets. Facebook is also testing an in-feed buy button and Pinterest rolled out Buyable Pins in June.

Now Twitter is hitting the accelerator. Bigcommerce and Shopify each have in the neighborhood of 100,000 merchant clients in the US and Demandware has hundreds (which tend to be larger retail brands). Twitter’s Buy button is currently only available for businesses selling in the US“.

Twitter Rolling Out Buy Now Buttons Widely With Shopify, Demandware & Bigcommerce Partnerships

Marketing Land

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