Joe Pulizzi says, “It’s that time of year again when we release the findings of our annual content marketing survey. Over the years, we’ve talked a lot about effectiveness. But this year, while our team was discussing new questions for the survey, we stepped back and wondered – how many companies even know what effectiveness looks like?

The answer may (or may not) surprise you. Get this: 55% of business-to-business (B2B) marketers said that it is unclear within their organization what an effective or successful content marketing program looks like.

Regardless, what’s great about the research is that we can examine how the most-effective marketers are going about their business so we can learn from them“.

What Effective B2B Content Marketing Looks Like [New Research]

Content Marketing Institute

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