Tom Wentworth says, “It’s a fact: Online personalization is still pretty imperfect. Despite all the data that companies have at their disposal, the biggest players in the space are still struggling to find the right algorithm to reach their customers in meaningful ways. The result is a growing disconnect between consumers and the companies they love.

The ability to offer a personalized experience online is quickly becoming a requirement for companies to stay relevant, which means they have an important challenge to overcome: making sense of customer data. While data is readily available, it’s often siloed within different marketing technologies or across different marketing teams within an organization. This creates a disjointed image of the customer and makes it impossible to draw accurate conclusions. The result is an equally disjointed customer experience“.

3 key ways marketers should personalize the online experience

Mashable
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