‘7 Ways to Turbocharge AdWords for Optimal Performance’ – ‘Entrepreneur’ Blog
Joe Putnam says, “I need to be honest with you about something.
AdWords is harder than it looks.
From the outside, it seems like you just add keywords, write a few text ads, and then sit back and collect paychecks.
That couldn’t be farther from the truth.
AdWords is incredibly complicated and can run away from you quickly if you don’t know what you’re doing.
For example, it’s really important to know the difference between broad, phrase, exact, and broad match modifier keywords before getting started. If you don’t know the difference between those phrases and terms like Search Network, Display Network, CPA goals, cost per click, conversion rates, etc., then using AdWords is going to be more like playing a slot machine than leveraging a scalable advertising network. That’s just how it is“.
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